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Digital Media Manager (Biddable Media) - Full-time

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Overview

  • Job Title: Digital Media Manager (Biddable Media)
  • Reporting to: Digital Media Director & Digital Media Account Director
  • Department: Digital Media
  • Location: London
  • Job Type: Full-time
  • Direct reports: Digital Account Executive

As a Digital Media Manager (Biddable), you will play a pivotal role in planning, executing, and optimising digital marketing campaigns to achieve exceptional client results. Your responsibilities will span across various digital channels, including paid social, paid search, and programmatic display. With a predominant focus on paid social (70%), and secondary to paid search (30%), you’ll navigate the entire marketing mix, emphasising Digital Performance conversion campaigns. You will collaborate with industry giants such as Meta, TikTok, LinkedIn and DSP representatives to ensure the implementation of best-in-class campaigns aligned with client objectives.

Your role extends beyond campaign execution to encompass strategic leadership. You will track campaign performance, recommend optimisations, and generate insightful reports for clients. Additionally, you will be at the forefront of introducing new digital buying techniques, modern search practices, and measurement-focused bid strategies.

Your strategic influence will not only be client-focused but also extend to department-level decisions. Collaborating with the Digital Director, you will contribute to the implementation of processes and the adoption of new technologies to enhance departmental efficiency and performance.

Job responsibilities

  • Plan and execute paid search, paid social, and programmatic display campaigns, consistently delivering valuable client results.
  • Architect campaigns aligned with best practices and client objectives
  • Collaborate with Meta, TikTok, Google and DSP representatives to execute best-in-class campaigns.
  • Track campaign performance, recommend optimisations, and implement them.
  • Generate insight reports for clients, offering strategic feedback and insights from campaign activities and innovations.
  • Pave the way for new digital buying techniques, including modern search practices and measurement-focused bid strategies.
  • Continuously optimise media plans to ensure spending and performance align with clients’ monthly schedules and objectives.
  • Attend virtual and in-person meetings, working closely with clients.
  • Define and implement digital maturity roadmaps for clients across short and long-term timelines.
  • Identify and communicate new media opportunities effectively to internal and external stakeholders
  • Assist the Digital Director in department-level decisions, implementing processes, and adopting new technologies for enhanced efficiency and performance.
  • Contribute to pitching for new business opportunities and exploring incremental commercial possibilities within existing clients.
  • Manage a Digital Account Executive and support senior employees.
  • You will be expected to carry out any other duties that may reasonably be required in line with your main duties.

Person specification

  • A degree in Marketing, Advertising, Business, or a related field is desirable.
  • Professional certifications in digital marketing, such as Google Ads and Facebook Blueprint, are highly desirable.
  • Experience of hands-on, in-depth experience in paid search.
  • Proven experience in planning and executing paid social and/or programmatic display campaigns.
  • Proficient in managing budgets and forecasting performance across channels.
  • Demonstrated ability to oversee all aspects of a paid media campaign, including keyword research/audience creation, copywriting, bidding, concept planning, search term analysis, and landing page optimisation.
  • Confident in utilising analytics tools such as Google Analytics, Facebook Analytics, with a strong understanding of tracking and conversion optimisation.
  • Experience in client-facing roles and managing relationships with key stakeholders
  • Demonstrated experience in managing and mentoring a team, preferably in a digital marketing setting.
  • Highly proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and Teams.
  • Up-to-date knowledge of the latest developments within paid search and digital marketing.
  • Exceptional interpersonal skills, coupled with outstanding verbal and written communication capabilities.
  • A high degree of numeracy and literacy.
  • Strong understanding of tracking, measurement, and data visualisation solutions.
  • Strong aptitude for writing, grammar, and proofreading.
  • Expertise in effectively prioritising and managing time for both personal and team tasks across multiple clients in a fast-paced environment.
  • Excellent planning and organisational abilities.
  • Meticulous attention to detail.
  • Exceptional presentation skills.
  • An understanding of GDPR and relevant legislation.
  • Ambitious and driven individual with a curious approach to problem-solving.
  • Proven experience in managing budgets and forecasting performance for various channels.
  • Ability to thrive under pressure to meet client needs.
  • Adaptable and capable of working efficiently to tight deadlines.
  • Strong team player with collaborative instincts.
  • Commitment to working efficiently and precision.
  • Equally adept at collaborative teamwork and self-motivated independent work.

Before you apply

At the Focus Agency Group, we’re committed to being the best.

Our team is made up of highly skilled professionals who possess not only a deep understanding of our clients’ requirements, but also an innate grasp of the ever-evolving digital landscape.

We value creative minds and believe in providing our team members with stimulating projects and the opportunity to work alongside leading figures in the digital industry. As part of our commitment to professional development, we offer tailored training to empower our team to stay ahead of the curve.

When you join the Focus Agency Group, you’ll be embarking on an exciting journey where your expertise will be nurtured, your ideas will be valued, and your career will thrive.

  • Please ensure you submit an up-to-date CV.
  • If the position you’re applying for requires a portfolio, we kindly ask you submit or share a link to showcase your work.
  • You must have the right to work in the UK.
  • You must be within commutable distance of your designated office.

Frequently asked questions

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