During a tougher market, or if a client alerts us to a struggling development, we conduct in-depth reports to identify possible barriers that may be preventing sales. In doing so, we seek to address two common problems. The first problem we address is understanding why the site is not generating enquiries. If a site is generating enquiries, the second problem we must address is why those leads are not converting to sales.
Our reports cover site visits, where we look at signage, overall site presence, and the sales team and their techniques. Using data and affluence mapping tools, we then conduct a full marketing analysis to ensure our targeting is accurate. This ensures we are identifying areas where customers can afford to buy.
We also analyse the competition’s offering in detail before providing an in-depth proposal with recommendations to increase ‘hot’ leads.