Telford Homes, City North, Marketing Suite
Marketing suite for Telford Homes’ City North development.
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Development
City North
Client
Telford Homes
Location
Finsbury Park, London
Date of completion
October 2019
How we helped
Telford Homes wanted us to create an impressive marketing suite within a new 2-storey retail unit which included a mezzanine to showcase their award-winning development. This development was to mark a new London landmark for Finsbury Park and the latest in 360-degree living. They wanted the marketing suite to have a high-end feel and be reflective of the properties and lifestyle on offer, whilst being in keeping with the concierge that will be situated next door.
The new suite’s positioning was also key being situated on a new entrance to Finsbury Park station, therefore the suite should take full advantage of the potential high footfall. There also needed to be a show apartment set-up within the marketing suite showing the specification on offer, whilst still having all the usual functionalities of a marketing suite.
What was achieved
Using bronze and brass tones throughout the space helped achieved a high-end feel. An opulent wallpaper and herringbone chevron flooring were used and plush velvets were selected for upholstery finishes in rich opulent colours.
A large custom light feature was designed to take full advantage of the double-height entrance, creating ‘a wow’ upon entry. This light piece took inspiration from the circular and linear architecture of the development, smaller light features were made bespoke and situated above key areas in the space.
In the lounge area, suspended custom screens also helped divide and zone the space, these screens took inspiration from the logo.
On the first floor, a conceptual show apartment was created. Walls were removed and partition frames applied in a brass finish, creating a more open feel allowing the customer to focus more on the space. A mock window was also created built to the specification as given by Telford Homes, this showcased one of the views from the show apartment.
Externally an interactive screen sat within the glass linked to the City North website allowing direct access for passers-by to view online availability and information, this could be used even when the suite is closed creating the ultimate marketing tool.
An illuminated projecting sign sat inside the glass also created impressive signage for the logo of the development, again promoting the suite when it is closed.
What the client had to say
“Focus went above and beyond our expectations when delivering the City North marketing suite. From the outset, the grandeur of their design caught our attention immediately, and their unique understanding of the customer journey meant we could relax knowing the suite would have substance as well as style. In particular, their innovative approach to the show home set up was unlike anything we’ve ever seen before and continues to capture the imagination of our customers. From concept to delivery, Focus have been outstanding and we look forward to seeing what they bring to our next brief. ” – Kerry Hill, Head of Marketing & Communications
