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Senior Social Media Manager   - Hybrid

Overview

  • Job Title: Senior Social Media Manager  
  • Reporting to: Head of Social Media
  • Department: Creative – Social Media
  • Location: London
  • Job Type: Hybrid
  • Direct reports: None

Focus Agency Group is a leading property and lifestyle marketing agency, dedicated to creating standout marketing campaigns that drive engagement and growth. The Focus social media team lives and breathes social media, always staying ahead of the latest trends, platform updates and content innovations to deliver exceptional results for our clients.

We’re seeking a highly skilled and creative Senior Social Media Manager to join our dynamic team. This is a pivotal role in leading social media and influencer strategies for multiple clients, driving engagement across various platforms, and delivering impactful social-first content that aligns with client objectives. You’ll oversee content creation and execution, performance analytics, and team mentoring, ensuring our social media strategies are innovative, data-driven and results-oriented.

If you’re a strategic and forward-thinking social media expert eager to make an impact across multiple brands, we’d love to hear from you! Apply now and help us drive outstanding results for our clients at Focus Agency Group.

Job responsibilities

  • Develop and execute comprehensive social media and influencer strategies for a diverse portfolio of clients in the property and lifestyle sectors, enhancing brand awareness, audience engagement and business growth.
  • Manage and oversee content planning, creation and publishing across platforms including Instagram, TikTok, Facebook, LinkedIn and emerging channels.
  • Oversee social-first video production and location shoots, ensuring high-quality, engaging content tailored for TikTok and Instagram.
  • Act as a key client liaison, building strong relationships and providing strategic recommendations and regular performance reports.
  • Providing mentorship and line management to our social media specialists and content creators to drive performance.
  • Lead on new business development alongside the Head of Social, identifying opportunities for growth, and pitching social media services to prospective clients.
  • Monitor social media trends, cultural moments and platform updates to ensure our clients remain relevant and ahead of the competition.
  • Develop and track KPIs to measure success, using data insights to inform strategy and optimise content performance.
  • Stay ahead of competitors by conducting regular benchmarking and industry research.
  • Collaborate with internal teams, including creative and digital marketing, to ensure messaging consistency and storytelling excellence across client accounts.
  • Utilize CapCut Pro and other editing tools to create impactful, trend-driven video content.
  • Implement community management strategies to engage with followers, manage reputation, and foster brand advocacy.

Person specification

  • Proven experience in social media management, ideally within a PR or marketing agency, with a focus on property and lifestyle brands.
  • A deep passion for social media, constantly staying ahead of trends, platform updates, and emerging technologies.
  • Strong understanding of social media algorithms, analytics, and best practices across key platforms.
  • A creative thinker with the ability to translate client goals into compelling content and campaigns.
  • Expertise in social-first video production, with hands-on experience using CapCut Pro or similar editing software.
  • Excellent leadership and team management skills, with experience in mentoring and developing a team.
  • Exceptional client relationship skills, with the ability to communicate strategies, results and recommendations effectively.
  • Data-driven mindset with the ability to analyse metrics, generate insights, and adapt strategies accordingly.
  • Experience in new business development and client growth, with a track record of successfully pitching and onboarding new clients.
  • Ability to thrive in a fast-moving environment, managing multiple client accounts and deadlines effectively.
  • Experience with paid boosting strategies.
  • Agile, flexible, and highly creative in responding to client needs and industry trends.

Before you apply

At the Focus Agency Group, we’re committed to being the best.

Our team is made up of highly skilled professionals who possess not only a deep understanding of our clients’ requirements, but also an innate grasp of the ever-evolving digital landscape.

We value creative minds and believe in providing our team members with stimulating projects and the opportunity to work alongside leading figures in the digital industry. As part of our commitment to professional development, we offer tailored training to empower our team to stay ahead of the curve.

When you join the Focus Agency Group, you’ll be embarking on an exciting journey where your expertise will be nurtured, your ideas will be valued, and your career will thrive.

  • Please ensure you submit an up-to-date CV.
  • If the position you’re applying for requires a portfolio, we kindly ask you submit or share a link to showcase your work.
  • You must have the right to work in the UK.
  • You must be within commutable distance of your designated office.

Frequently asked questions

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What happens once I submit my details and CV as part of the application process?

Will I receive feedback back from anyone regarding my application?

I have an interview! How can I best prepare, and will my interview be virtual or in person?

What do I need to do if I require reasonable adjustments as part of my application or interview process?

I have had my interview, when will I hear back?

If I receive an offer, what should I expect?

Do you offer remote or hybrid working?

What should I expect during the onboarding process?

Do you offer work experience, apprenticeships or graduate opportunities?

Do you provide sponsorship?

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