Crimestoppers, Electoral Fraud Campaign
Helping people recognise what electoral fraud is, with the key message being “Your Vote is Yours and Yours Alone” throughout the PPC Electoral Fraud campaign.Contact Us
With this campaign, we had to be mindful not to make the wider public think that electoral fraud is a bigger issue than it actually is and help to create a false concern around a crime that, while serious, is not widespread.
We planned to help people recognise what electoral fraud is, to ensure they are not a victim and for them to know how to report an attempt to steal or influence their or another person’s vote.
We worked with Crimestoppers’ campaign key message; “Your Vote is Yours and Yours Alone” and the branding creative they provided. The messaging needed to be positive and proactive giving the public the feeling that their voice is being heard and that their vote is their right.
Google AdWords Display provided 10,257,789 impressions and 5,428 clicks from our chosen and agreed website placements.
The PPC campaigns which were running on Facebook achieved over 2,000,000 impressions and 6,500+ link clicks, which gave us an average Cost Per Link Click of £0.55.