Tilia Homes, Lifestyle Videos
Capturing a library of footage to highlight the space, functionality and adaptability of a Tilia Homes home.
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How we helped
We were tasked with capturing a comprehensive library of footage that would highlight the space, functionality and adaptability of a Tilia Homes home. The footage, along with the photography we captured, would be used across various assets and future campaigns. The goal was to effectively showcase the features of a Tilia home and its potential to meet the needs of different buyers across different stages of life.
The brief
Our task was to produce a series of videos that highlighted the benefits of a Tilia home, from a young couple securing their first family home, and the enjoyment of hosting friends, to the demands of a busy family life. The goal was to illustrate how the homes could adapt to changing lifestyles while providing comfort and convenience.
The strategy
The approach was to showcase the key features of the homes. We wanted to draw attention to the selling points of the homes and emphasise the open-plan aspect of certain rooms, as this creates a welcoming atmosphere perfect for hosting and socialising with friends and family.
We also wanted to demonstrate the functionality of the homes and how each room could be utilised to suit the needs of the buyer. We highlighted the flexible living spaces, adapted to suit changing needs, and rooms that could be used as a home office for those working from home.
The execution
Based on the client’s brief, we created a detailed storyboard and shot list to ensure every shot was carefully planned and executed.
To ensure the videos were captured, we used a multi-camera approach to capture every angle and detail of the shoot. Using state-of-the-art equipment, we captured the highest possible quality footage.
During the post-production phase, the footage for each video was expertly edited to create impactful final videos which the client could use across assets for future campaigns. We also added supplementary graphics to enhance the visual appeal of the videos.
Our client then used portions of these videos to showcase their homes at developments across the country.
