Notting Hill Genesis, Peckham Place, Marketing Suite
Design of the marketing suite at Notting Hill Genesis’ Peckham Place development.
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Development
Peckham Place
Client
Notting Hill Genesis
Location
Peckham, London
Date of completion
February 2019
How we helped
Notting Hill Genesis wanted a sales environment that was designed to clearly identify with the local area of Peckham and those living in it. Knowing a lot of their prospective buyers would likely be from within close proximity to the site we wanted to bring everything that’s great about Peckham into the space and ensure first time buyers felt comfortable when making a visit.
Profiling the likely personas of buyers, coupled with the consistency of the branding colour palette, style and messaging, gave us a platform to create an eclectic space that represented the area and the local community. Ensuring we had this synergy was critical to the interior design scheme and the customer journey for prospective buyers. It gave brand consistency which in turn would give buyers confidence and familiarity when they saw a continuation of other marketing collateral, advertising and promotion within the sales environment.
What was achieved
The space was designed to be quirky, visually engaging, colourful and tuned into the profile of our buyers with features such as the exposed ceiling and services but painted bright blue.
Yellow, purple, red and blue furniture items, with a mix of black and white flooring and bespoke mesh casing to the concrete columns, created a space that was inviting, future-proofed and varied.
The open-plan layout with its specific zones helped customers move through the space and identify where to go and what the space was for.
Video and touchscreen technology enabled customers to discover more about the development at their own leisure. It brought the show apartment to life and demonstrated what living at Peckham Place could be like, or where interested buyers could grab a drink and sit and relax.
Removing desks as barriers, opening up the space and ensuring it was comfortable, relaxing and welcoming was at the heart of all the space planning and design work. We wanted to create a space that customers would be familiar with and comfortable to come to, avoiding a clinical or corporate look and feel which can be intimidating and oppressive, especially to buyers who may never have purchased before.
