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white reception desk with two orange stools placed at it and a large 3D model of a building behind it

NU Living, Blackwall Reach, Marketing Suite

The marketing suite at NU Living’s Blackwell Reach development.

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Development

Blackwell Reach

Client

NU Living

Location

Blackwall, London

Date of completion

September 2018

Large marketing suite with a white sign on the top floor displaying a logo

How we helped

The brief was to create a statement suite that could be updated and changed with the future phases in this large progressing development in the centre of London.

The chosen location for the building didn’t come without some challenges. Sitting over the top of the Blackwall Tunnel – with only 1 metre of soil in places – meant the architecture had to fit around the constraints.

Seating area with a mini bar and wall mounted TV
white reception desk with two orange stools placed at it and a large 3D model of a building behind it
Multiple white desks side by side with computers at them

What was achieved

Due to the development replacing the Robin Hood Gardens, it was felt that we needed to keep some of the design features from the Brutalist scheme within the new suite. A homage to the past, present, and future – the suite showcases the positive progress the Blackwall Reach Development brings.

On the ground floor, the size was dictated by the myriad of underground tunnels and services, leaving a large open rectangle. When the first floor was brought in, this is where the fun and shapes could become less constrained.

By creating angular overhangs, peaking rooflines, and viewing platforms; the first floor not only works as a space but also a landmark view. The design of the first floor has been moulded around the possibility to change the show apartments with the future phases.

Working as a warehouse space, the walls are created from translucent panelling and an inner steel structure – allowing light into the show apartments – and a fully empty shell to build within.

Seating area with arm chairs and a bar area that has a mini fridge and coffee machine
Seating area with a mini bar and wall mounted TV
grey sofa next to a small table, a plant pot and a lamp
room with a large 3D model of multistory buildings on a table
marketing suite interiors
Long white staircase with a glass banister
wall with a vertical pattern and text painted on it
Multiple lamps hanging from the ceiling
grey sofa next to a small table, a plant pot and a lamp
Stairway leading upstairs with a glass banister
Light up 3D model of lots of multistory budlings in front of an orange wall
A communal area with grey seats and sofas behind a metal shutter
Orange wall with a sign on it and an image of a building
Multiple white desks side by side with computers at them
Long staircase with a glass banister leading upstairs
white reception desk with two orange stools placed at it and a large 3D model of a building behind it
white reception desk with two orange stools placed at it and a large 3D model of a building behind it
Large room with lots of bright coloured furniture like orange stools
Room with a 3D model of a multistory building at one end and a large screen at the other end
Multiple white desks side by side with computers at them
Large marketing suite with a white sign on the top floor displaying a logo
Large building with an orange sign along the roof
Large marketing suite with a white sign on the top floor displaying a logo
Large marketing suite with a white sign on the top floor displaying a logo
Large marketing suite with a white sign on the top floor displaying a logo
Large marketing suite with a white sign on the top floor displaying a logo