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PR & Marketing Manager - Hybrid

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Overview

  • Job Title: PR & Marketing Manager
  • Reporting to: Head of Social Media
  • Department: Social Media
  • Location: London
  • Job Type: Hybrid
  • Direct reports: None

We’re looking for a PR and Marketing Manager to play a pivotal role in shaping Focus Agency Group’s PR and marketing strategies. Reporting directly to the Head of Social Media, this exciting, group-wide role requires a proactive approach, working closely with the senior leadership team.

Collaborating with the Head of Social Media and the senior leadership team, you will develop and implement the agency’s PR and marketing strategies. Your primary responsibilities will include expanding our audience, strategic planning to drive business growth, and spearheading agency events. Additionally, you will elevate brand awareness and optimise our PR and social media channels. Your analytical skills will be essential in evaluating the success of marketing campaigns and adapting strategies to maximise results.

Job responsibilities

  • Develop and implement impactful marketing strategies to strengthen the agency's market position.
  • Serve as the primary point of contact for PR and marketing within the agency, sharing knowledge, fostering collaboration, and identifying key opportunities to drive growth.
  • Lead the agency's marketing strategy under the guidance of the Head of Social Media, with a comprehensive focus on PR, social media, web presence, and industry awards.
  • Manage the agency's PR strategy, building relationships with media outlets and securing valuable coverage.
  • Plan and execute targeted marketing campaigns across the agency’s service offerings.
  • Take charge of planning and executing company events and group-wide communications.
  • Develop and execute the agency’s awards strategy.
  • Create and manage a calendar of events to enhance the agency’s visibility and promote our services, including raising awareness in the Midlands and the North.
  • Develop go-to-market strategies for new markets, services, or products, ensuring adaptability to market changes, consumer trends, and competitor activities.
  • Conduct quarterly reviews of the marketing plan, adjusting strategies as needed.
  • Work closely with cross-functional teams to ensure they can market the business effectively to prospective clients.
  • Champion the agency's brand, collaborating with the Group Creative Director to ensure consistent branding and tone of voice across the organisation.
  • Manage marketing budgets, ensuring a clear strategy for tracking and maximising ROI.
  • Oversee the agency website, working with the digital team to ensure it accurately reflects our business and services.
  • Collaborate with stakeholders to create and distribute thought leadership content digitally.
  • Support and advise Managing Directors on their digital strategies, including LinkedIn.
  • Work closely with the Social Media team to ensure a strong agency presence across key social channels.
  • Collaborate with the media department on paid media strategies that support digital awareness and lead generation
  • Lead CRM strategy, including database management and communications, such as the monthly newsletter.
  • Provide regular performance reports and optimisation strategies to the senior leadership team, staying informed about market trends and competitors.
  • Travel to our Essex and Manchester offices to meet with teams as required.

Person specification

  • A relevant degree or HND is preferred.
  • Portfolio showcasing your PR work.
  • Proven track record in PR, ideally within the property sector.
  • Strong experience with press releases and copywriting.
  • Demonstrable success in driving growth through advertising and other marketing channels.
  • B2B marketing experience.
  • Proficiency in delivering strategies and effective B2B content.
  • Experience managing a range of platforms and activities, with a focus on reporting, learning, and adapting approaches.
  • Experience working with department leads across an agency.
  • Highly proficient in Microsoft Office Suite.
  • Strong understanding of the digital marketing channel mix: SEO, social media, PPC, display, and brand building.
  • Familiarity with marketing software such as Google Business Tools, Adobe Suite, Hootsuite, Mailchimp, Web Trends, WordPress, HubSpot, Salesforce, and SEMrush.
  • In-depth understanding of B2B marketing platforms.
  • Excellent strategic skills, including the ability to research, analyse statistics, and develop robust strategies with clear KPIs.
  • Experience in devising and managing CRM strategies.
  • Proficient in data collection and analysis.
  • Expertise in managing the production, distribution and reporting of content, including video.
  • Project management experience, particularly in managing award entries. and network memberships.
  • Proven ability to create and execute detailed event marketing plans.
  • Strong advocacy skills, with the ability to present a compelling case both verbally and in writing, supported by relevant data.
  • Excellent verbal and written communication skills.
  • Ability to engage with a diverse range of stakeholders.
  • Exceptional copywriting, grammar, and proofreading skills.
  • Skilled at prioritising and managing time effectively across multiple departments in a fast-paced environment.
  • Outstanding planning, organisational skills, and attention to detail.
  • Strong presentation skills.
  • Understanding of GDPR and relevant legislation.
  • Strong commercial acumen with a focus on maximising budgets and profits.
  • Highly ambitious, self-motivated, and driven, with a strong sense of initiative.
  • Self-disciplined with the ability to work autonomously.
  • Keen interest in brand development, idea generation, and spotting opportunities to position the agency at the forefront of the industry.
  • Proactive in generating creative ideas.

Before you apply

At the Focus Agency Group, we’re committed to being the best.

Our team is made up of highly skilled professionals who possess not only a deep understanding of our clients’ requirements, but also an innate grasp of the ever-evolving digital landscape.

We value creative minds and believe in providing our team members with stimulating projects and the opportunity to work alongside leading figures in the digital industry. As part of our commitment to professional development, we offer tailored training to empower our team to stay ahead of the curve.

When you join the Focus Agency Group, you’ll be embarking on an exciting journey where your expertise will be nurtured, your ideas will be valued, and your career will thrive.

  • Please ensure you submit an up-to-date CV.
  • If the position you’re applying for requires a portfolio, we kindly ask you submit or share a link to showcase your work.
  • You must have the right to work in the UK.
  • You must be within commutable distance of your designated office.

Frequently asked questions

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