Focus Agency

Media. Creative. Spaces

Get in touch

Digital Media Manager (Paid Social) - Hybrid

Back

Overview

  • Job Title: Digital Media Manager (Paid Social)
  • Reporting to: Digital Director
  • Department: Digital
  • Location: London
  • Job Type: Hybrid
  • Direct reports: None

As a Digital Media Manager, you will play a pivotal role in planning, executing, and optimising digital marketing campaigns to achieve exceptional client results. Your responsibilities will span across various digital channels, including paid social and programmatic display. With a predominant focus on paid social (70%), you’ll navigate the entire marketing mix, emphasising Digital Performance conversion campaigns. You will collaborate with industry giants such as Meta, TikTok, LinkedIn and DSP representatives to ensure the implementation of best-in-class campaigns aligned with client objectives. Your role extends beyond campaign execution to encompass strategic leadership. You will track campaign performance, recommend optimisations, and generate insightful reports for clients.

Additionally, you will be at the forefront of introducing new digital buying techniques, modern paid social practices, and measurement-focused bid strategies. Your strategic influence will not only be client-focused but also extend to department-level decisions. Collaborating with the Digital Director, you will contribute to the implementation of processes and the adoption of new technologies to enhance departmental efficiency and performance.

Job responsibilities

  • Plan and execute paid social and programmatic display campaigns, consistently delivering valuable client results.
  • Architect campaigns aligned with best practices and client objectives.
  • Track campaign performance, recommend optimisations, and implement
  • Generate insight reports for clients, offering strategic feedback and insights from campaign activities and innovations.
  • Pave the way for new digital buying techniques, including modern paid social practices and measurement-focused bid strategies.
  • Continuously optimise media plans to ensure spending and performance align with clients’ monthly schedules and objectives.
  • Define and implement digital maturity roadmaps for clients across short and long-term timelines.
  • Identify and communicate new media opportunities effectively to internal and external stakeholders.
  • Assist the Digital Director in department-level decisions, implementing processes, and adopting new technologies for enhanced efficiency and performance.
  • Contribute to pitching for new business opportunities and exploring incremental commercial possibilities within existing clients.
  • Manage a Digital Account Executive and support senior employees.
  • Contribute to the recruitment, selection, onboarding and induction and of new team members, ensuring seamless integration into the company culture and processes.
  • Provide comprehensive support in alignment with company policies and procedures. This encompasses supervision, absence management, disciplinary and grievance proceedings, performance reviews, monthly one-on-one sessions, appraisals, feedback loops, recognition initiatives, goal-setting, and proactive involvement in training and development efforts.
  • Cultivate a culture of creativity, collaboration, and high performance within your team. Encourage and equip direct reports with the necessary skills to excel in their roles, facilitating individual and collective growth.
  • Encourage and upskill your direct reports enabling creativity, collaboration, high performance, and growth.
  • Leverage your experience and expertise to contribute to the collective knowledge pool. Foster cross-team collaboration by sharing insights and best practices with colleagues.
  • Ensure clear and consistent communication of key messages to your direct reports and throughout the team. Foster an environment of open dialogue and transparency.
  • Take charge of updating administration systems as needed and advocate for proper organisation and archiving of files. Ensure your team consistently upholds these responsibilities.
  • Set the standard by adhering to company policies, procedures, and directives. Ensure your team is fully aware of and compliant with these guidelines.
  • You will be expected to carry out any other duties that may reasonably be required in line with your main duties.

Person specification

  • A Degree in Marketing, Business or any other relevant degree which includes a marketing element is desirable but not essential
  • Professional certifications in digital marketing, such as Google Ads and Facebook Blueprint, are highly desirable.
  • Experience of hands-on, in-depth paid social activity
  • Proven experience in planning and executing paid social and/or programmatic display campaigns.
  • Proficient in managing budgets and forecasting performance across channels
  • Demonstrated ability to oversee all aspects of a paid media campaign, including keyword research/audience creation, copywriting, bidding, concept planning, search term analysis, and landing page optimisation.
  • Confident in utilising analytics tools such as Google Analytics, Facebook Analytics, and Campaign Manager, with a strong understanding of tracking and conversion optimisation
  • Experience in client-facing roles and managing relationships with key stakeholders.
  • Highly proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and Teams.
  • Up-to-date knowledge of the latest developments within paid social and digital marketing.
  • Exceptional interpersonal skills, coupled with outstanding verbal and written communication capabilities.
  • Strong understanding of tracking, measurement, and data visualisation solutions.
  • Expertise in effectively prioritising and managing time for both personal and team tasks across multiple clients in a fast-paced environment.
  • Excellent planning and organisational abilities.
  • Meticulous attention to detail.
  • Exceptional presentation skills.
  • Ambitious and driven individual with a curious approach to problem-solving.
  • Proven experience in managing budgets and forecasting performance for various channels.
  • Ability to thrive under pressure to meet client needs.
  • Adaptable and capable of working efficiently to tight deadlines.
  • Strong team player with collaborative instincts.
  • Commitment to working efficiently and precision.
  • Equally adept at collaborative teamwork and self-motivated independent work.

Before you apply

At the Focus Agency Group, we’re committed to being the best.

Our team is made up of highly skilled professionals who possess not only a deep understanding of our clients’ requirements, but also an innate grasp of the ever-evolving digital landscape.

We value creative minds and believe in providing our team members with stimulating projects and the opportunity to work alongside leading figures in the digital industry. As part of our commitment to professional development, we offer tailored training to empower our team to stay ahead of the curve.

When you join the Focus Agency Group, you’ll be embarking on an exciting journey where your expertise will be nurtured, your ideas will be valued, and your career will thrive.

  • Please ensure you submit an up-to-date CV.
  • If the position you’re applying for requires a portfolio, we kindly ask you submit or share a link to showcase your work.
  • You must have the right to work in the UK.
  • You must be within commutable distance of your designated office.

Frequently asked questions

What do I need to provide as part of my application?

What happens once I submit my details and CV as part of the application process?

Will I receive feedback back from anyone regarding my application?

I have an interview! How can I best prepare, and will my interview be virtual or in person?

What do I need to do if I require reasonable adjustments as part of my application or interview process?

I have had my interview, when will I hear back?

If I receive an offer, what should I expect?

Do you offer remote or hybrid working?

What should I expect during the onboarding process?

Do you offer work experience, apprenticeships or graduate opportunities?

Do you provide sponsorship?

Apply here

"*" indicates required fields

DD slash MM slash YYYY
Accepted file types: pdf, Max. file size: 20 MB.
Accepted file types: pdf, Max. file size: 20 MB.
Accepted file types: pdf, Max. file size: 20 MB.
Consent