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UKAA, Partnership

Our marketing partnership with The UK Apartment Association.

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How we helped

For the past year, we have been working in partnership with the UKAA as their marketing partner. This role has required us to create brand and marketing collateral for their Annual Expo and Conference.

In return, our partnership means we receive free membership, the opportunity to speak at their events and participate in a range of workshops. This has enabled us to build our network with BTR professionals and their leading suppliers, while gaining further insights into this industry.

Both Focus and the UKAA find this partnership extremely valuable, so we will be building upon it in 2023. The enhancement of this partnership will see Focus’ role change to more of a strategic one, advising the UKAA on additional content ideas and ways of repurposing their existing content.

Focus will also take on all of the UKAA’s regular marketing requirements and bring more of a creative eye to the assets and collateral produced.