Prime Point, Marketing Suite
We worked alongside L&Q to deliver our modular construction, also known as the FocusPOD™.
Our FocusPOD™
Development
Prime Point
Client
L&Q
Location
Greenwich
Date of Completion
August 2024
The Brief
We worked alongside L&Q on our portable marketing suite solution, also known as the FocusPOD™. The guidelines for the modular build were quite flexible regarding its appearance, dimensions, and form. Being located at the Greenwich Peninsula we knew we had to do something special.
Situated just a five-minute stroll from the design district and the O2 building, the location provided us with huge inspiration for our project alongside using AI to help bring our vision to life and push boundaries with the design.
The Design
The initial footprint of the show home was established from the outset, serving as our primary reference point. From there, we developed two additional areas, which included a marketing suite and an internal courtyard, all while planning the customer journey from their arrival to their departure in an abstract format.
The design of the building is highlighted by three key features that stand out. Firstly, the custom yellow poles, which lean gracefully into the structure, not only reflect the architectural style of the O2 but also to capture the spirit of the L&Q brand. Secondly, the expansive canopy provides shelter from light rain, so visitors don’t get rained on. Lastly, an LED strip elegantly descends the side of the building, seamlessly connecting to the floor, drawing the eye to ‘Prime Point’.
Marketing Suite
